Convincing Patrons to Switch from SBCGlobal

For a few weeks last year, a very crudely drawn thermometer labeled “SBCGlobal Pizza Party” could be found in bright orange dry-erase on the back office whiteboard. This impromptu incentive program was a direct response to the regular visits we would get from patrons having trouble with their SBCGlobal email addresses and, yes, we did eventually reach our pepperoni inspired goal. To be fair, the majority of these issues were not directly caused by the sbcglobal.net email service or the services through which SBCGlobal accounts are currently supported/accessed (AT&T and Yahoo, respectively). In most cases it was people with iPhones coming in with the complaint they had suddenly stopped getting their emails; not realizing that the mail app had signed them out after just enough time had passed for them to have forgotten their password. While it was typically an easy fix, we still picked up the habit of gently suggesting a switch to Outlook or Gmail; although dumping the email handle they’ve been using 20+ years is not something most patrons are apt to consider. So is it really worth it? Is SBCGlobal really that bad? Well, here are at least a few things to consider.

Hot Potato Authentication

Does having an email address that ends in @sbcglobal.net mean that you have an email account through SBCGlobal, AT&T or Yahoo? Yes, and that’s confusing for a lot of people.

Nowadays, owners of @att.net, @sbcglobal.net and other AT&T legacy accounts can access their emails by visiting AT&T’s new hybrid homepage at currently.att.yahoo.com. From there, they will be immediately redirected to a login page hosted by att.com (which is different from att.net) when they try to sign in. Upon successful sign in, they will be re-redirected back to the Yahoo mail app hosted by currently.com (formerly att.net). The process involves multiple steps across multiple platforms

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